IMPULSE BUYING BEHAVIOR: A STUDY ON GROCERY ITEMS
نویسندگان
چکیده
منابع مشابه
An Empirical Study of Impulse Buying Behavior in Online Bookstores
Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in onlin...
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The goal of this project is to create an algorithm that allows a grocery store shopper to identify and price the items in their shopping cart by simply taking an image of their shopping cart. The proposed algorithm successfully detects and identifies multiple grocery items using the Scale Invariant Feature Transform (SIFT) and image matching techniques. Keywords— SIFT; object recognition; image...
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One way of generating revenue from broadband media content rests upon the assumption that multi-media content may trigger a greater intent to buy products and services impulsively. An experiment was performed in order to explore the effects of media formats on the emotions and impulse buying intentions for music compact discs (CDs). Three distinct media formats of World Wide Web pages were set ...
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ژورنال
عنوان ژورنال: Journal of Harmonized Research in Management
سال: 2019
ISSN: 2454-5384
DOI: 10.30876/johr.5.1.2019.1-8